COMPUTERIZED METHOD AND SYSTEM FOR GENERATING REPORTS AND DIAGNOSTICS WHICH MEASURE EFFECTIVENESS OF AN EVENT OR PRODUCT OR SERVICE PROMOTED AT THE EVENT.

摘要

A computerized method and system for generating reports and diagnostics which measure effectiveness of an event or product or service promoted at the event are provided. Demographic, product or service and event data are obtained from attendees of the event using a plurality of interactive, attendeeaccessible data entry devices. The obtained data is stored in an attendee database. The stored data is processed to generate reports and diagnostics which measure effectiveness of the event or product or service.