SYSTEM FOR AND METHOD OF EXPRESSIVE SEQUENTIAL AUCTIONS IN A DYNAMIC ENVIRONMENT ON A NETWORK

摘要

In an on-line ad auction, bids for the right to display at least one advert on a display of a computer of a computer network in response to the bid being allocated a query received from the computer are received via a computer network(Fig 1). At a time t, at least one rule or decision variable for allocating queries to bids is determined based on the bids received before time t and an estimate of at least one of(Fig 2) : an estimated of queries to be received after time t(Fig. 3); an estimate of events to occur in response to the display of adverts after time t(Fig.4); and/or computer is allocated to a least one of the received bids based on the at least one rule or decision variable(Fig 6).