An advertising network for selecting at least one pre-designed advertisement from a plurality of such advertisements, the selected advertisement made consumable in association with a podcast multimedia offering as a commercialized podcast to a consumer base includes a receiving node ported for receiving podcast multimedia files or indication of the locations thereof and for receiving advertisement multimedia files or indication of the locations thereof; a software interface supported by a processor for obtaining data about publishers of podcast multimedia and advertisement media; a software instruction resident in memory and supported by a processor for associating the received or located advertisements to the received or located podcasts; and a publishing node ported for facilitating access of the commercialized podcasts by a consumer base, hi one embodiment, files are accessed for editing and republished using real simple syndicate protocol over hypertext transfer protocol.
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