This way the community operates on the Internet using a virtual creature starts. Community operating method according to the invention, and to a subscriber access via the Internet provide a predetermined virtual space, comprising: selecting a predetermined virtual space of the virtual space presented to the plurality of subscribers, to pre-sale the virtual creature to a selected virtual space step, the step of the virtual creatures of the virtual creature and a second exchange information in both the virtual space through the step of the virtual creature is formed the at least one second virtual creature and community pre-sale on a different virtual space, and formed communities It included.; Virtual life, the Internet, virtual space, community, advertising
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