METHOD AND SYSTEM FOR PROVIDING WEB SITE ADVERTISEMENT USING CONTENT-BASED CLASSIFICATION

摘要

The present invention relates to a method and system for providing advertising on the web page, and more particularly, maintaining the word information for each keyword received registered by the advertiser, and the word information with the user and browsing (browsing) and web pages that by selecting a keyword associated with the Web page by using the main control list extracted from, an advertisement corresponding to the keyword it relates to a method and system for providing on the web page. ; The advertisement providing method according to the invention generates a first database comprising a first keyword associated with the advertisement and the advertisement, the method comprising: maintaining, a second database that includes the words information associated with the second by first keyword wherein said first keyword creating, maintaining step comprising the steps of: by a user extracts a main list comprising a plurality of main control from browsing (browsing) web pages, the extracted main control list, and the web page from the second database on the basis of the words information and extracts the keyword from the advertisement associated with the second stage and the first database, selecting a second keyword associated is characterized in that it comprises the step of providing on the web page. ; According to the invention, providing advertising on the web page that by increasing the content one association with a website advertising with the web pages in the web page the user is browsing, the user can increase the number of times to select a website advertising method and system is provided. ; Web site ads, keywords, ads, keywords extracted list, word information, and content-based classification, keyword expansion, word vector