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METHOD AND SYSTEM FOR PROVIDING WEB SITE ADVERTISEMENT USING CONTENT-BASED CLASSIFICATION

机译:基于基于内容的分类提供网站广告的方法和系统

摘要

The present invention relates to a method and system for providing advertising on the web page, and more particularly, maintaining the word information for each keyword received registered by the advertiser, and the word information with the user and browsing (browsing) and web pages that by selecting a keyword associated with the Web page by using the main control list extracted from, an advertisement corresponding to the keyword it relates to a method and system for providing on the web page. ; The advertisement providing method according to the invention generates a first database comprising a first keyword associated with the advertisement and the advertisement, the method comprising: maintaining, a second database that includes the words information associated with the second by first keyword wherein said first keyword creating, maintaining step comprising the steps of: by a user extracts a main list comprising a plurality of main control from browsing (browsing) web pages, the extracted main control list, and the web page from the second database on the basis of the words information and extracts the keyword from the advertisement associated with the second stage and the first database, selecting a second keyword associated is characterized in that it comprises the step of providing on the web page. ; According to the invention, providing advertising on the web page that by increasing the content one association with a website advertising with the web pages in the web page the user is browsing, the user can increase the number of times to select a website advertising method and system is provided. ; Web site ads, keywords, ads, keywords extracted list, word information, and content-based classification, keyword expansion, word vector
机译:本发明涉及一种用于在网页上提供广告的方法和系统,更具体地,涉及维护由广告主注册的接收到的每个关键词的单词信息,以及与用户和浏览(浏览)和网页相关的单词信息。通过使用从中提取的主控制列表来选择与网页相关联的关键字,与该关键字相对应的广告涉及在网页上提供的方法和系统。 ;根据本发明的广告提供方法生成包括与广告和广告相关联的第一关键字的第一数据库,该方法包括:维护包括与通过第一关键字与第二关键字相关联的单词信息的第二数据库,其中,所述第一关键字创建维护步骤包括以下步骤:用户根据单词信息从第二数据库中浏览(浏览)网页中提取包括多个主控件的主列表,提取的主控件列表和网页并从与第二阶段和第一数据库相关联的广告中提取关键字,选择与之相关联的第二关键字的特征在于,其包括在网页上提供的步骤。 ;根据本发明,在网页上提供广告,通过增加与用户正在浏览的网页中的网页的网站广告的关联的内容,用户可以增加选择网站广告方法的次数,并且提供系统。 ;网站广告,关键字,广告,关键字提取列表,单词信息以及基于内容的分类,关键字扩展,单词向量

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