A ADVERTISING PHRASE RECOMMENDATION METHOD FOR A KEYWORD ADVERTISEMENT AND A SYSTEM THEREOF

摘要

The present invention provides a method for recommending a creative for a keyword ad to reduce the time and effort required to create a creative by allowing the advertiser to recommend the creative required to create a search list order when registering the keyword ad, and Creative recommendation system.;According to an aspect of the present invention, there is provided a method of recommending a creative, the method comprising: maintaining a database of annotation information for recording a keyword and at least one creative corresponding to the keyword, and requesting a predetermined keyword registration request for the keyword. Receiving from the user, and in response to the received keyword registration request, providing the advertiser with at least a portion of the creative corresponding to the keyword, wherein the annotation information database evaluates each of the creatives. Wherein the providing of the creative to the advertiser comprises: assigning a predetermined ranking to the creative with reference to the evaluation information, and extracting the creative within the set ranking. do.;According to the present invention, a creative recommendation method and a creative recommendation method for a keyword ad, which makes it easier to create a creative by selecting and providing a creative included in a search list order for registering a keyword advertising service to an advertiser. There is an advantage to providing a system.;Keyword ads, search listings, copy, referrals, creatives