METHOD, SYSTEM AND PROGRAM FOR INCREASING THE EFFECTIVENESS OF CUSTOMER CONTACT STRATEGY

摘要

PROBLEM TO BE SOLVED: To provide a method, system and program for increasing the effectiveness of a customer contact strategy.;SOLUTION: In one embodiment, the method comprises the steps of: assigning a value to each of a plurality of customer events; assigning each of a plurality of promotion events to a "bucket" having a predetermined range of values on the basis of the value of each promotion event; and selecting a customer event from the bucket having the highest range of values.;COPYRIGHT: (C)2007,JPO&INPIT