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Targeting and/or scoring advertisements using information derived from called telephone numbers or the called telephone numbers themselves
Targeting and/or scoring advertisements using information derived from called telephone numbers or the called telephone numbers themselves
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机译:使用从被叫电话号码或被叫电话号码本身获得的信息来定位广告和/或为广告打分
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摘要
Called telephone number(s) from a client device are stored. The called number(s) is used to lookup information related to the called number(s) (e.g., a name and address). Additional information might be obtained about the called party including the type of business, classifications of the products of the business, etc. This information may then used to select and/or store advertisements to serve to the client device (or to the user of the device, if known, when that user is on another device such as a Web device). Advertisements can be scored according to how well they match the information derived from the called telephone number(s).
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