System and method for negotiating retailer access to consumer-owned content via negotiated electronic agreements in a retail environment

摘要

A consumer maintains control of certain personal information via the consumer's decision to create, store and offer a retailer conditional access to certain portions of the consumer's identifying information. The consumer is able to set individualized conditions of how access may be acquired and in view of what exchange or offers the consumer wishes to see from the retailer. Upon the retailer's agreement to such conditions, a retailer may be provided access to certain portions of the consumer's identifying information. The retailer and consumer may also enter into an electronic negotiation if there is initial disagreement as to preferred terms in order to adequately value and assess one another's offers in view of the exchange. In so doing, a retailer is able to gain information and characteristics of retail activity from the consumer, and a consumer is able to be rewarded from the retailer for the value of the information provided.