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Posted price market for online search and content advertisements

机译:在线搜索和内容广告的价格市场

摘要

A computer-implemented system that facilitates sale of advertising space on a plurality of web pages by way of a posted-price market comprises an interface component that receives pricing information relating to a plurality of spaces on the plurality of search pages. A posting component communicatively coupled to the interface component posts the pricing information so that the pricing information is accessible to a prospective buyer. For example, the pricing information can be based at least in part on one or more of size of a space on a search page, location of a space on a search page, duration that a space will be utilized for advertising, and demand associated with a space on a search page. In accordance with another aspect of the subject invention, the pricing information can relate to a percentage of page views that will display advertisements relating to a purchaser on at least one of the plurality of spaces.
机译:一种通过售后价格市场促进在多个网页上的广告空间的销售的计算机实现的系统,包括接口组件,该接口组件接收与多个搜索页面上的多个空间有关的定价信息。通讯地耦合到接口组件的发布组件发布定价信息,以便预期买家可以访问定价信息。例如,定价信息可以至少部分基于以下一项或多项:搜索页面上空间的大小,搜索页面上空间的位置,空间将用于广告的持续时间以及与搜索页面上的空格。根据本发明的另一方面,定价信息可以涉及页面视图的百分比,该页面视图的百分比将在多个空间中的至少一个上显示与购买者有关的广告。

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