Media playing system and method for delivering multimedia content with up-to-date and targeted marketing messages over a communication network

摘要

A system and method for delivering multimedia content with up-to-date and dynamically assigned targeted marketing messages over a communication network, and a system that provides a portal for media producers to publish their media contents by delivering media contents with up-to-date and dynamically assigned targeted marketing messages to users over a communication network are disclosed. The invention comprises a media content server, a web server and media player, capable of delivering/playing media contents and marketing messages either on-line or off-line by locally storing media contents and targeted marketing messages.