The present invention provides screen displaying technology allowing improvement in operability and convenience for the user. A screen display apparatus receives a content, displays a plurality of tabs in a display screen, corresponds content information to any one of the plurality of tabs, and displays the content information corresponding to a displaying tab. In the case of corresponding content information to a non-displaying tab other than the displaying tab, it is determined whether or not a there is a non-corresponded, non-displaying tab to which other content information is not corresponded, and when the non-corresponded, non-displaying tab does not exist, the non-displaying tab selected based on a predetermined selection condition and the content information are corresponded. Furthermore, the screen display apparatus calculates a progress status of at least one or more of receiving a content, generating a content image by drawing the content, and storing the content image in an image storage means, and then outputs the calculated progress status associated it with a tab corresponded to the content.
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