A method, apparatus, and system are directed towards communicating a message within a social network based, in part, on user-defined criteria. The user-defined criteria may be applied towards filtering outgoing and/or incoming messages. The user-defined criteria may include degrees of separation between members of the social network, a relationship to the prospective recipient, as well as criteria based, in part, on activities, such as dating, employment, hobbies, and the like. The user-defined criteria may also be based on a group membership, a strength of a relationship, and the like. Such user-defined relationship criteria may then be employed to determine to whom a message may be sent, as well from whom a message may be received.
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