A METHOD AND A SYSTEM FOR ENABLING REAL-TIME PARTICIPATION OF A MASS VIEWER AUDIENCE IN AN INTERACTIVE TELEVISION PROGRAM

摘要

A method for enabling real-time participation of a mass viewer audience in an interactive television program broadcasted from a broadcast station and displayed live on at least one television screen is described. The method comprises broadcasting a video signal to all television screens of the viewers watching the interactive program comprising contents of the interactive program that are common to all viewers and that include at least one participation code to be input by the viewers into a communica¬ tion device for enabling the viewers of the interactive program to actively participate in the interactive program; establishing a 2-way communica¬ tion path between the broadcast station and the communication device based on an Internet Protocol (IP), upon inputting a participation code of the at least one participation code into the communication device; receiv¬ ing real-time responses to the interactive program from the participating viewers inputting further codes corresponding to their real-time responses into their communication devices; generating, transmitting and displaying common real-time information on the television screen of all viewers watching the interactive program based on the received real-time re¬ sponses; and generating, transmitting and displaying personal real-time information on the television screen of a specific viewer watching the in¬ teractive program based on the received real-time response of said specific viewer. Further a corresponding system is described.