ELECTRONIC COMMERCE SYSTEM FOR THE DIGITAL FASHION USING AN AVATAR BASED ON A USER AND METHOD FOR OPERATING THE SAME

摘要

A shopping-mall system utilizing user-based avatars according to the present invention comprises a terminal for transmitting user's three-dimensional image data through a wired or wireless communication network and then selecting any one of items provided through the wired or wireless communication network to receive an avatar image wearing the selected item and to transmit purchase specification information for purchasing the selected item; an avatar creation server for receiving the three-dimensional image data from the terminal and then creating an avatar image; and a three-dimensional shopping-mall server for putting any one item selected among a plurality of items stored therein on the avatar image created by the avatar creation server to provide the terminal with the avatar image wearing the item, and then performing an electronic commerce transaction with the terminal on the receipt of the purchase specification in¬ formation of the selected item. According to the present invention, since 3D avatars and communication networks are used to implement the shopping-mall services, a user can obtain the same effect as wearing the apparel that he/she has selected. Therefore, the number of times the users have access to the shopping-mall can be increased.