METHOD FOR SETTING THE BIDDING RANK ABOUT INTERNET KEYWORD ADVERTISEMENT OF AUTO BIDDING

摘要

A method for setting bidding rank on automatic bidding type Internet keyword AD are provided to set the bidding rank according to a difference of actual payment prices of bidders in the bidding type Internet keyword AD capable of automatically adjusting a bid price based on setting of an advertiser and adjust the bidding rank within a set amount limit by setting a limit price of the actual payment price. The target rank and a bidding method for a keyword are set by the bidder. Keyword information is read from a direct traffic center according to an automatic bidding period set by the bidder(S802). An actual payment price difference among the ranks is calculated from the read keyword information(S803). The target rank is changed by comparing the calculated actual payment price difference with a reference value(S805). The bidder makes a bid by determining the maximum bid price within the changed target rank(S806). In case that the determined maximum bid price is over the preset limit price, the bid is made by adjusting the determined maximum bid price to the preset limit price(S808).