SYSTEM AND METHOD FOR PROVIDING THE TARGET ADVERTISEMENT BASED ON DOMAIN CATEGORY OF E-MAIL SENDER AND TITLE OF E-MAIL IN THE WEB MAIL

摘要

A system and a method for Internet AD using a domain category of an email sender and an email tile are provided to enable a web mail user in the AD network to receive diverse information matched with interest of the user through the Internet AD, which is highly related to the email interestingly read by the user and enable an advertiser to increase AD effect by targeting users interesting a category and a keyword related to business of the advertiser. An AD server(A) transmits the AD matched with the Internet category of the email sender, who sends the email read by the web mail user, and the keyword included in the email title by connecting to an Internet category database and a keyword database, and collects response to the transmitted AD from the user. An AD account management system(B) enables the advertiser to generate an AD account and register AD targets/contents. A response analysis/AD charge settlement system(C) generates a report for each advertiser by aggregating AD response information collected in the AD server and settles an AD charge.