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System, method and banking terminal for customer relationship management integrating the plurality of banking channels

机译:整合多个银行渠道的客户关系管理系统,方法及银行终端

摘要

multiple banking channels, integrated customer relationship management (Customer Relationship Management, CRM) system and implement it to The methods and provide financial automation devices that support them. Customers prior to ever having an internet banking, mobile banking, financial transaction directly or through bank automatic teller machines visit (ATM, etc.) to deal with such bars that make financial transactions through a variety of channels, given that this channel server consolidation marketing information previously available information and financial transactions for each channel that has been gathered for each channel so that you can share. This and a number of financial transactions client customer relationship management system of the present invention is for implementing, receiving the customer client information from a financial transaction transmitted to the marketing server, receiving the marketing information from the customer to the financial transaction server client marketing and channel server to forward the customer information with reference to generate the appropriate information to the customer and marketing, including marketing server is configured to send to the channel server.
机译:多个银行渠道,集成了客户关系管理(Customer Relationship Management,CRM)系统,并将其实现为的方法,并提供支持它们的金融自动化设备。在此渠道服务器合并营销的前提下,之前曾直接通过互联网银行,手机银行,通过银行自动柜员机进行金融交易的客户(ATM等)来访问通过各种渠道进行金融交易的此类酒吧信息先前可获得的信息和为每个渠道收集的每个渠道的财务交易,以便您可以共享。本发明的这个和许多金融交易客户客户关系管理系统用于实现,接收从传输到营销服务器的金融交易中的客户客户信息,接收从客户到金融交易服务器的客户营销信息,以及渠道服务器将参考的客户信息转发给客户并生成适当的营销信息,包括将营销服务器配置为发送给渠道服务器。

著录项

  • 公开/公告号KR100688020B1

    专利类型

  • 公开/公告日2007-02-27

    原文格式PDF

  • 申请/专利权人

    申请/专利号KR20040092232

  • 发明设计人 김철제;

    申请日2004-11-12

  • 分类号G06Q99;G06Q40;

  • 国家 KR

  • 入库时间 2022-08-21 20:32:51

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