BROADCAST RECEIVER, AND MEASURING SYSTEM, METHOD AND PROGRAM FOR AUDIENCE RATING

摘要

PROBLEM TO BE SOLVED: To provide a broadcast receiver for which the audience rating of a digital broadcast program can be measured easily and accurately, and also to provide audience rating measuring system, method and program.;SOLUTION: Broadcasting signal of a one segment broadcasting program is transmitted from a broadcast station 10 through a transmitting station 20. Audience rating information indicative of a broadcast station currently under channel selection is generated every minute from an NIT included in the broadcasting signal received by a portable telephone 30, and the audience rating information is transmitted to a server 60. The server 60 totalizes a plurality of pieces of audience rating information transmitted from each portable telephone 30 every minute, and calculates the audience rating of a one segment broadcasting program.;COPYRIGHT: (C)2008,JPO&INPIT