Systems and methods for the identification, recruitment, and enrollment of influential members of social groups

摘要

Systems and methods for the identification, recruitment, enrollment, and scoring of influential members of social groups are provided. One or more consumer events is monitored and analyzed by an event server. Data from these consumer events is then passed through standard and custom event models. Using these event models, a holistic social networking score is computed for each consumer using a set of standard and custom scoring rules. The holistic score may be used to compare individual consumers within a target market group and create a consumer marketing panel with a high degree of social networking value. The consumer marketing panels may then be segmented and used in various marketing campaigns. Value assessments for consumers may be validated and refined continuously or periodically using participation data from a series of artificial or actual marketing campaign events.