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SYSTEM AND METHOD FOR UNDERSTANDING RELATIONSHIPS BETWEEN KEYWORDS AND ADVERTISEMENTS
SYSTEM AND METHOD FOR UNDERSTANDING RELATIONSHIPS BETWEEN KEYWORDS AND ADVERTISEMENTS
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机译:理解关键字与广告之间的关系的系统和方法
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摘要
An impression graph is generated comprising keywords as nodes on a first side of the impression graph and advertisement listing as nodes on a second side of the impression graph, an impression relationship between a given keyword and a given advertisement listing represented by an impression edge connection. A click graph is also generated comprising keywords as nodes on a first side of the click graph and advertisement listing as nodes on a second side of the click graph, a relationship between a given keyword and a given advertisement listing represented by a click edge connection. A mapping function is applied to calculate one or more weights for a given edge in the impression graph and the click graph and the one or more edge weights, the impression graph and the click graph are transformed into a unified bipartite graph.
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