Determining which potential customers to solicit for new product or service

摘要

A number of potential customers for a product or service are segmented into a number of clusters organized over a number of dimensions by one or more attributes of the potential customers. Each potential customer is segmented into no more than one cluster. No data exists regarding the potential customers as to purchase of the product or service. A number of initial clusters are selected. The success factor of each of these initial clusters is determined. For the initial cluster having the highest success factor, one or more subsequent clusters are selected that are located near this initial cluster. The success factor of each of these subsequent clusters is then determined. For the subsequent cluster having the highest success factor, the potential customers segmented into this cluster are solicited as the most likely customers of the product or service in question.