The present invention discloses a solution for a private business registry that includes trust status attributes that automatically change based upon business events in accordance with a set of configurable rules. The programmatic service for adjusting trust status attributes can remain resident on a server that manages the private business registry and can monitor activity that constitutes a variety of business processes as described in the services profile. The profile can and must be customized by a target enterprise. When business transactions occur between the target enterprise and one or more candidate enterprises (e.g., seeking enterprises) wishing to conduct business with the target enterprise, the resident service can compare transaction specifics against a ruleset contained in the profile. When the occurrence of the event causes a threshold to be met (via ruleset execution) the resident service can then change a value of the trust status attribute of a seeking entity.
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