TRAFFIC PRODUCTION INDEX AND RELATED METRICS FOR ANALYSIS OF A NETWORK OF RELATED WEB SITES

摘要

A solution is provided for determining traffic patterns involving a web page or property of interest in a computer network. This includes receiving path data regarding the web page or property of interest. Then, the number of visits to each of the other pages or properties visited by users in a session that included a visit to the web page or property of interest is counted. Then, from the path data and the counts, an aggregated data structure is constructed including, for each of the other web pages or properties visited by users in a session that included a visit to the web page or property of interest, visit count information and information regarding which web page or property within the network users visited next, if any. Then one or more metrics directed to traffic surrounding the web page or property of interest is provided using information from the aggregated data structure.