METHOD AND APPARATUS FOR DYNAMICALLY ALLOCATING MONETIZATION RIGHTS AND ACCESS AND OPTIMIZING THE VALUE OF DIGITAL CONTENT

摘要

A method and apparatus dynamically allocates monetization access and optimizes the value of digital content by managing the access rights and monetization rights, delivery, measurement and by accounting for advertising, promotion and digital messaging within, over, and around digital content across a distributed network of business entities and a distributed network of delivery platforms.