PLACING TELEVISION COMMERCIALS INTO AVAILABLE SLOTS ON MULTIPLE TELEVISION STATIONS

摘要

Described herein is technology, e.g., systems, devices, and/or software, for matching available advertisements to unused advertising space for television programming. In some implementations, advertisers post the commercials that they want to run, and stations post the time slots that have not yet been sold to advertisers. Asking prices for the stations' time slots are compared with the price offered by the advertiser for running the commercial, selection criteria of both the advertiser and the station are compared, and commercials that need to be run are matched with the unsold time slots. Data necessary to run the commercials that have been matched is routed between the advertisers and stations.