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Consumer targeting methods, systems, and computer program products using multifactorial marketing models
Consumer targeting methods, systems, and computer program products using multifactorial marketing models
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机译:使用多因素营销模型的消费者定位方法,系统和计算机程序产品
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摘要
Methods, systems and computer program products target specific consumers for a marketing campaign of goods and/or services by: (a) defining a multi-factorial mathematical model of defined parameters; (b) calculating a numerical value using the multi-factorial mathematical model for respective consumers; then (c) ranking the consumers based on the calculated value associated with the model.
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