DELIVERING INFORMATION TO A CLIENT DEVICE IN A COMMUNICATION-CHALLENGED ENVIRONMENT

摘要

A strategy is described for delivering information items to a client device in response to download events. At some time later, the client devices present the information items to users in response to respective delivery events. The strategy is particularly beneficial in those environments characterized by non-real-time request-response performance, such as network environments characterized by significant levels of latency and/or intermittent connectivity. The strategy overcomes this non-real-time performance by downloading relevant information items to users before the items are delivered, thus making the information items more readily available when actually needed. Other provisions are provided for ensuring that valid accounting is applied to the delivery of information items, and for allocating revenue based on this accounting. In one implementation, the information items correspond to advertisements.