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Systems and methods for presenting advertising content based on publisher-selected labels
Systems and methods for presenting advertising content based on publisher-selected labels
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机译:用于基于发布者选择的标签来呈现广告内容的系统和方法
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摘要
Systems and methods allowing publishers to define relationships between their own content items (e.g., World Wide Web pages) and content items created or maintained by other publishers. Publishers insert referral labels into their content items to indicate a referral relationship between or among publishers. In one embodiment, advertisements to be displayed while the user is viewing a content item are selected based at least in part on matching a referral label included in the target content item to a referral label in the advertisement. The referral label can also be used to manage referral-based revenue sharing among publishers.
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