Administration of advertising on line using metrics such as income of the reversal and / or profit

摘要

Administration of advertising on line using metrics such as income of the reversal and / or profit. To assist advertisers to manage their advertising on line, business metrics, such as ROI, profit, gross profit, etc., may be estimated and / or screened for an advertising campaign, or a portion of the advertising campaign.An advertiser may provide a target for commercial metric, such as a target ROI, a gross profit, a target profit, etc. a delivery system may then adjust the information in an advertising campaign (or a portion of an advertising campaign) in an effort to sati Are we gonna do a target.Similarly, an advertiser can provide a goal, such as maximizing or minimizing a measure of trade. The distribution system of advertising can then adjust the information in an advertising campaign (or a portion of an advertising campaign) in an effort to satisfy a goal. The targets or targets may be subject to one or more restrictions.The advertiser may provide limits on values of one or more metrics to trade. The system of distribution of advertising may then interrupt, or control the distribution of advertising if the limits are violated.