The invention relates to a web-fed press, having a reelcarrier (12), having printing units (13, 14, 15, 16)arranged one after another for printing a printingmaterial (11) with a static printed image, having afolder superstructure (17) connected after the printingunits, having a folding unit (23) connected after thefolder superstructure, and having an imprinting unit(24) for individualizing the static printed image with,in particular, changing text and/or image constituents.According to the invention, the imprinting unit (24) isintegrated into the web-fed press in the region of thefolder superstructure (17).
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