SYSTEM AND METHOD FOR DELIVERING PAY FOR PERFORMANCE ADVERTISING WITH ENHANCED EFFECTIVENESS

摘要

An advertising system (10) provides content relevant advertisements (19) to a client. The system (10) comprises an advertisement object (30), an auto rendering object (31), and a distribution object (22). The advertisement object (30) defines an instance of advertisement content (13) in a placement database (24) and defines, in association with the instance, each of a financial parameter (60) and redirect data (64). The auto rendering object (31 ) generates associated advertisement content (15). The distribution object (22) receives advertisement requests (17) and, in response to receiving an advertisement request (17): i) obtains from the placement database (24), an instance of advertisement content (13); ii) obtains from the placement database (24), the associated advertisement content (15) that is associated with the instance of advertisement content (13) in the placement database (24), and iii) returns an advertisement impression (19) comprising both the instance of advertisement content (13) and the associated advertisement content (15).