The Invention is a multi-faceted web-based interface that includes such functional components as ringback message and other DMC sub-type production, ringback message and other DMC sub-type distribution, ringback subscriber, ringback caller, and other DMC sub-type user data evaluation, ringback and other DMC sub-type message valuation, single point online interface for diverse multi-users and objectives, and multi- adaptive formatting of ringback messages or other DMC sub-type messages for most cellular and land-line phone carriers platforms. The Invention facilitates the production of a wide variety of ringback or other DMC sub-type audio, video and gaming message content such as personalized information, advertisement and promotional offerings, and complex multiple segmented messages that utilize stock audio or video online content inventory combined with customized content or user provided content The Invention's online interface and online production capabilities provide a highly efficient manner in which to create this variety of production output
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