IMPLEMENTING DIRECT ISSUER - MERCHANT RELATIONSHIPS OVER A GENERAL PURPOSE BANKCARD NETWORK

摘要

Systems and methods for implementing customized issuer-merchant relationships or programs in the payment-by-card industry are provided. The systems and methods utilize the multi-party bankcard networks common in the industry for processing card transactions, but provide direct connectivity between issuers and merchants bypassing merchant acquirers for processing card transactions covered by the customized issuer-merchant relationships.