After a telecommunications interaction apparently concludes between first and second parties to the interaction, an automated means for detecting the termination of the interaction jumps in and presents at least one of the parties with an opportunity to participate in a survey (an instant survey) relating to the just-terminated interaction. In one embodiment, the interaction is between a prospective consumer and a lead buyer (or an agent of the buyer) and the instant survey queries the buyer or agent regarding immediate impressions of the quality of the purchased lead that brought the prospective consumer and the lead buyer (or agent) into contact with one another. In one embodiment, results of instant surveys feed into a ranking system that ranks the quality of leads provided through a specific sponsor and remuneration to the sponsor is automatically adjusted according to instant survey results collected for that sponsor.
展开▼
