METHOD OF REDUCING COST PER ACTION OF AN INTERNET ADVERTISEMENT CAMPAIGN, AND OPTIMIZING TO THE MAXIMUM THE NUMBER OF ACTIONS PERFORMED BY WEB SURFERS

摘要

The invention relates to a method of reducing costs per action performed in an internet interactive advertisement campaign. The method implements the following steps: - the cost of each keyword of the campaign is reevaluated (12), - positive keywords are generated (16), - negative keywords are generated (17), - automatic performance tests (20) are carried out for the campaign of advertisements - better messages (19) of the campaign are generated, - the advertisement campaign is sent to the sales services of search engines.