DETERMINING AESTHETIC PREFERENCES TO DEFINE A STYLE GUIDE AND TRANSFORMING A PRESENTATION

摘要

A method for determining visual preferences and defining a design based on the ascertained visual preferences. The method includes administering a questionnaire over a computer network, collecting selections made in response to the network and processing the selections into a style-guide. The visual preferences encoded in the style guide can be used to define presentations, customize messages, or be matched to existing images, allowing effective and cost effective development of designs.