A visual AD(ADvertisement) system of brand shape is provided to improve visual effect and brand notice effect by distinguishing the brand shape by showing moving pictures on the brand shape. According to a visual AD(ADvertisement) system of brand shape, a brand shape board(100) is formed to have a brand shape like term, symbol, design and product shape. The brand shape board is constituted with a transparent image board(3) with a transparent color. An image screen(5a) image by a projector(6) or an image light source apparatus is combined to the back of the transparent image board. Images are expressed on the brand shape board.
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