SERVING ADVERTISEMENT USING USER REQUEST INFORMATION AND USER INFORMATION

摘要

PPROBLEM TO BE SOLVED: To provide a method and device for using both user information and information associated with a user request for further suitably determining an object of advertisements to a user. PSOLUTION: Advertisements are scored using, at least, user information and information associated with a user request, such as a search query or a document request. The scores may be used in determining whether to serve advertisements, how to serve advertisements, to order advertisements, to filter advertisements, etc. Items of user information, request-associated information, and/or advertisement information can be weighted based on previous uses of such information in the serving of advertisements and the performance of those served advertisements. PCOPYRIGHT: (C)2009,JPO&INPIT