PAY-PER-PERFORMANCE ADVERTISEMENT SYSTEM AND PAY-PER-PERFORMANCE ADVERTISEMENT METHOD

摘要

PROBLEM TO BE SOLVED: To promote advertising to a consumer by fairly charging a fee for the advertisement of a store.;SOLUTION: This pay-per-performance advertisement system for determining advertising costs according to the result of advertisement includes: a specific information accepting means 14 for accepting input of specific information specifying a service card carried by a user; an amount-of-fee accepting means 12 for accepting the amount of fee of the user; a cumulative value calculation means 11 for calculating a cumulative value in a fixed period of the amount-of-fee or points to be determined based on the amount-of-fee; and an advertising cost determination means 31 for determining the advertising costs according to the cumulative value.;COPYRIGHT: (C)2009,JPO&INPIT