首页>
外国专利>
AD RETRIEVAL FOR USER SEARCH ON SOCIAL NETWORK SITES
AD RETRIEVAL FOR USER SEARCH ON SOCIAL NETWORK SITES
展开▼
机译:用户检索社交网站上的广告检索
展开▼
页面导航
摘要
著录项
相似文献
摘要
In this invention, systems and methods for providing keywords for advertising are provided. After a user searches for another user in a social network, the webpage or blog of the queried user is retrieved, and keywords are extracted from this webpage. The keywords may be extracted from the user's profile on the social network (e.g., favorite sports, music artists, etc.), or keywords may be extracted from the text of the webpage (e.g., comments that comprise the blog entries). Once extracted, these keywords may then be used by an advertising system to provide targeted advertisements to the user.
展开▼