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SYSTEM FOR OPTIMIZING TRADE PROMOTION AND DISTRIBUTION SPENDING IN FRAGMENTED MARKETS
SYSTEM FOR OPTIMIZING TRADE PROMOTION AND DISTRIBUTION SPENDING IN FRAGMENTED MARKETS
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机译:细分市场中的促销和分销支出优化系统
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摘要
A system for optimizing incentive-based spending parameters associated with goods provided by a manufacturer in fragmented markets includes a data collection component configured to aggregate data, and an analysis module, which applies regression analysis based on key segmentation variables. A segmentation module separates the aggregated data into final segments based on identified key segmentation variables. The analysis module applies regression analysis to each final segment to identify incentive-based spending parameters and generates response curves. A report generator provides a graphical output of the respective response curves.
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