INCENTIVE MECHANISM FOR DEVELOPING ACTIVITY-BASED TRIGGERS OF ADVERTISEMENT PRESENTATION

摘要

One embodiment of the present invention provides an activity-based advertisement system. During operation, the system identifies at an advertising service provider a set of features that characterize a customer's activity. The system then receives at least one trigger from the trigger author, wherein the trigger is based on the features and specifies conditions for an advertising opportunity. The system then identifies an advertising opportunity for a customer when the conditions specified by the trigger are met. The system further presents one or more advertisements to the customer during the opportunity period.