SYSTEM AND METHOD FOR CUSTOMIZING AN EMAIL MESSAGE

摘要

The invention includes systems and methods for facilitating customizing of electronic communications. A consumer may shop and request purchase of an item on a consolidated shopping (CS) website displaying items available for purchase on different merchant websites. A host computer providing the CS website may access a merchant website selling the requested item, and order the requested item on behalf of the consumer. A consumer may purchase/order multiple items from multiple websites in a single purchase request to the CS website. When one or more orders are placed at the merchant's website, the system injects a pseudo-email address into the order form. The pseudo-email address directs any subsequent electronic communication from a merchant to the host computer. The host computer system then customizes the electronic communication, inserts the consumer's real email address into the electronic communication, and forwards the electronic communication to the consumer.