OPERATIONS CENTER FOR A TELEVISION PROGRAM PACKAGING AND DELIVERY SYSTEM

摘要

An apparatus and a method provide optimum packaging of programs for delivery over a television program delivery system. The apparatus includes a central processor unit (CPU) that is used to select program categories and identify external and internal programs. For packaging. The CPU includes advanced features to weight programs according to established criteria including previous buying history, programs watched data, and viewer demographics. The CPU formats a menu having a program lineup and assigns transponder space. Other advanced features include the use of multiple operations centers to support the packaging, delivery of the packaged programs to cable television headends, insertion of local avails, and direct transmission of program packages to individual television terminals.