Method of and system for auctioning off commercial frames for on-air content and method of and system for automatically sending on-air content

摘要

A method of and system for auctioning off commercial (CM) frame for on-air content and a method of and system for automatically sending on-air content. A broadcast station presents as an auctioneer a CM frame for sale and a lowest sale price to tenderers via a communication network. On the basis of the supplied information, each tenderer sends an auction application price for the CM frame to the auctioneer via the communication network. The auctioneer determines a successful tenderer for the CM frame on the basis of the highest auction application prices presented by the tenderers. The CM frame successfully tendered by this network auction is automatically registered in a broadcast sales information system along with CM content information to be incorporated in the CM frame. A content sending system takes the registered CM content from a CM bank at a predetermined broadcast time for automatic transmission and broadcasting.