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SYSTEMS AND METHODS OF PROVIDING MARKET ANALYTICS FOR A BRAND
SYSTEMS AND METHODS OF PROVIDING MARKET ANALYTICS FOR A BRAND
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机译:提供品牌市场分析的系统和方法
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摘要
Methods for providing marketing analytics are presented. Information about a brand is extracted from web documents using a search program. The search program learns about how a brand is referenced from the context of one or more web documents having quality, quantity, or entity brand characteristics. After learning about the brand, the program extracts information from additional web documents especially those having the quality, quantity, and entity characteristics. As the program analyzes the documents, it stores the extracted information in a database to build a statically significant data set.
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