首页>
外国专利>
BUSINESS APPLICATIONS AND MONETIZATION MODELS OF RICH MEDIA BRAND INDEX MEASUREMENTS
BUSINESS APPLICATIONS AND MONETIZATION MODELS OF RICH MEDIA BRAND INDEX MEASUREMENTS
展开▼
机译:富媒体品牌指数测量的业务应用和货币化模型
展开▼
页面导航
摘要
著录项
相似文献
摘要
A method for campaign optimization of interactive rich media advertising includes providing a plurality of creatives; assigning a weight to each creative; tracking user interaction with at least some of the plurality of creatives; continuously computing a brand index (BI) for each creative based on the tracked user interaction and the weight of each tracked creative; updating an optimization engine with a latest BI for each creative, wherein the optimization engine dynamically adjusts the weight of each creative based on the latest BI for each creative; and serving over a communication network the creatives based on the weight associated with each, such that the creatives with higher weight are served more frequently than the creatives with lower weight as an optimized ad campaign of the plurality of creatives.
展开▼