A branding process provides a networked computing device with initial set up information, including a name, a public/private key pair, and a set of certificates the device will need to inter-operate with other devices in the trust group. A branding device conveys the initial set-up information to the networked computing device via a limited access network interface, or alternatively via a broadcast network media with the device enclosed in a wave guide and/or Faraday cage. The networked computing device can then use the set up information to verify that other devices on the network that seek to interact with the device are also members of the trust group, with which networked computing device can interact.
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