MERCHANT FUNDED REWARDS NETWORK IMPLEMENTING CARDHOLDER LOYALTY REBATE PROGRAM

摘要

A system and method for implementing a program such as a loyalty program. Anaccount (e.g., card) system includes a plurality of participating accountholders (e.g.,cardholders) of an issuer, a plurality of non-participating account holders(e.g.,cardholders) of the issuer and of other issuers, a plurality of non-preferredmerchants ofthe issuer and of other issuers and a plurality of preferred merchants of theissuer. Afilter is used to evaluate transactions to identify qualifying programtransactionsinvolving both a participating account holders (e.g., cardholders) of theissuer and apreferred merchant of the issuer. Rebates are provided for identified,qualifying programtransactions.